SAMPLE: St. Johns County Conversion Study 2004 (choose)

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

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Those Who Chose St. Johns County As A Vacation Destination

We are doing a study on how effective the area tourism packages are. If you could answer just a few questions we would greatly appreciate it, and you will be entered into a drawing for a free St. Johns County Vacation. Thank you for your participation.

1.	What St. Johns County city did you choose?

St. Augustine

Ponte Vedra

World Golf Village

Other:

2.	On a scale of 1 to 10, with 1 being very important and 10 being not important at all, please rate the information you received?

1

2

3

4

5

6

7

8

9

10

3.	Did the information you received help you make your decision to come to the St. Johns County area?

Yes

No (Skip to Q. 5)

4.	If yes, what was it in the information that helped you decide to come?

(Select all that apply.)

Pictures of the area

Being able to be near the beach

Information about area lodging facilities

Prices

Information about area activities

Information about area boating

Information about area fishing

Information about area camping

Other:

5.	What other factors, if any, entered into your decision to come to the St. Johns County area?

(Select all that apply.)

Family in the area

Friends in the area

Rounded selection of area activities for the entire family

Rounded selection of family activities provided by hotel/motel

Close to home

Wanted something different

Been to the St. Johns County area before

Other:

6.	Who requested the information?

<Select> Husband (self) Wife (self) Husband and Wife Other Family Members Friends Self (single person) Roommate

7.	Have you already taken your vacation?

Yes

No (Skip to Q. 12)

8.	If yes, would you visit the area again?

Yes (Skip to Q. 10)

No

9.	If no, why?

(Select all that apply.)

Want something different

Too far to travel

Too expensive

Other:

10.	If other people like yourself asked your advice, would you recommend they visit the St. Johns County area? That is would you...?

Definitely Recommend the St. Johns County Area

Probably Recommend the St. Johns County Area

Probably Not Recommend the St. Johns County Area

Definitely Not Recommend the St. Johns County Area

11.	What activities did you enjoy the most while in the St. Johns County area?

(Select all that apply.)

Sight Seeing

Eating Out

Visiting Historical Attractions

Playing Golf

Shopping

Going to the Beach

Visiting Family and Friends

Rest and Relaxation

Fishing

Boating

Visiting Museums

Other:

12.	What is your gender?

<Select> Female Male

13.	What is the occupation of the primary wage earner of the household?

<Select> Professional/Self-Employed Mid-Range White Collar Clerical Skilled Labor Semi-Skilled Labor Unskilled Labor Retired Military Other:

14.	What is your age?

<Select> 18-25 26-35 36-45 46-55 56-65 66-75 76 or more

15.	What is your marital status?

<Select> Married Single Divorced Separated Widow

16.	What is your best estimate of your household's total income from all sources before taxes?

<Select> Under $10,000 $10,000 - $20,000 $20,000 - $30,000 $30,000 - $40,000 $40,000 - $50,000 $50,000 - $60,000 $60,000 - $70,000 $70,000 - $80,000 $80,000 - $90,000 $90,000 - $100,000 Over $100,000

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Contact Information

If you want to be entered into the drawing for a free St. Johns County Vacation you must fill in the following questions accurately so we have the correct contact information.

(All of the responses are highly confidential and will only be used for research.)

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Please provide the following (*required)

First Name*

Last Name*

Address*

City*

State / Province*

Postal Code*

Phone*

Email*

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