SAMPLE: St. Johns County Conversion Study 2004 (did not choose)

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

Those Who Did Not Choose The St. Johns County Area As A Vacation Destination

We are doing a study on how effective the area tourism packages are. If you could answer just a few questions we would greatly appreciate it, and you will be entered into a drawing for a free St. Johns County Vacation. Thank you for your participation.

1.	What influenced you decision in choosing a vacation destination?

	(Select all that apply.)
	Been to area before
	Advise of family and friends
	Information received from the Convention & Visitors Bureau
	Information received from hotels and motels
	Information received from attractions
	Always wanted to visit the area
	Special event, what event?
	Event/Other:

2.	On a scale of 1 to 10, with 1 being very important and 10 being not important at all, please rate the information you received?

3.	Was your vacation destination based on information you received from the area(s) you were considering?

	Yes
	No (Skip to Q. 5)

4.	If yes, what was it in the information that made you choose that area?

	(Select all that apply.)
	Pictures of the area
	Being able to be near the beach
	Information about area lodging facilities
	Prices
	Information about area activities
	Information about area boating
	Information about area fishing
	Information about area camping
	Other:

5.	What other factors might have entered into your choice of another vacation destination?

	(Select all that apply.)
	Family in the area
	Friends in the area
	Rounded selection of area activities for the entire family
	Rounded selection of family activities provided by hotel/motel
	Close to home
	Wanted something different
	Been to the area before
	Other:

6.	If after receiving information about the St. Johns County Area you decided not to come, what was the reason?

	(Select all that apply.)
	Too expensive
	Not enough to do
	Decided it was too far to travel
	Was considering more than one vacation destination
	Personal reason
	Other:

7.	From what other destinations did you receive information?

	(Provide up to three responses.)

8.	If you chose another vacation destination, what was it?

9.	What attracted you to that location?

	(Select all that apply.)
	More rounded selection of activities for the entire family
	Less expensive
	Closer to home
	Had family/friends in that area
	Wanted something different
	Cooler weather
	Other:

10.	Would you consider a St. Johns County vacation at some other time?

	Yes
	No (Skip to Q. 12)

11.	If yes, why? (Skip to Q. 13)

	(Select all that apply.)
	Haven't seen and still want too
	Historical attractions
	Been there before and want to return
	Close to home
	Family/Friends in the area
	Area looks interesting
	Great beaches
	Great weather
	Other:

12.	If no, why?

	(Select all that apply.)
	Too far to travel
	Want something different
	No plans to go to Florida in the near future
	Prefer Gulf/West coast locations
	Not enough to do
	Not in budget/Can't afford it
	Other:

13.	What were the main activities/or things you did the most at your chosen vacation destination?

	(Select all that apply.)
	Sight seeing
	Visiting local attractions
	Visiting family/friends
	Eating out
	Relaxing
	Playing golf
	Swimming
	Fishing
	Boating
	Camping
	Hiking
	Water sports
	Reading
	Other:

14.	If other people like yourself asked your advice, would you recommend they visit the St. Johns County area? That is would you...?

	Definitely Recommend the St. Johns County Area
	Probably Recommend the St. Johns County Area
	Probably Not Recommend the St. Johns County Area
	Definitely Not Recommend the St. Johns County Area

15.	What is your gender?

16.	What is the occupation of the primary wage earner of the household?

17.	What is your age?

18.	What is your marital status?

19.	What is your best estimate of your household's total income from all sources before taxes?

Contact Information

If you want to be entered into the drawing for a free St. Johns County Vacation you must fill in the following questions accurately so we have the correct contact information.

(All of the responses are highly confidential and will only be used for research.)

Please provide the following (*required)

First Name*

Last Name*

Address*

City*

State / Province*

Postal Code*

Phone*

Email*

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